Whatsitsface improves mental well-being for children by providing tools to build emotional resilience during key developmental stages. We specialize in award-winning toys, expert parenting advice, and enriching content designed for kids.

Each Whatsitsface toy has six distinct facial expressions. Simply turn the star at the top and flip each 2-sided face to reveal each emotion: happy, sad, surprised, sleepy, amused and angry.

“Interactive play is important for a child’s growth and development. During play and interactions with peers and caregivers, children learn a number of essential skills, including social-emotional development, language, relationship formation, and problem-solving. This toy helps facilitate all of these important life skills”

— Dr. Marie Cannon

“I’ve been using therapy toys and games in my work for years to help children with their emotional, social, and behavioral problems, and Whatsitsface is by far my favorite therapeutic tool. Kids understand the purpose of this clever toy from the moment they see it and they almost immediately begin talking about the issues that brought them into therapy. I recommend Moodles to almost all the parents I work with and encourage them to use it in their daily interactions with their children to help them develop their emotional intelligence.”

— Lawrence E. Shapiro, Ph.D.

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